OUR PARTNERSHIP WITH CIRCULAR & CO.
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CircleCube automates the return and collection of circular&co drinkware and containers across various industries.
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Together, we enable a fully traceable reuse cycle — from dispensing to return — ensuring products stay in circulation longer.
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Data insights from CircleCube help circular&co partners measure reuse rates and environmental impact in real time.
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Through shared innovation, we make circularity simple and scalable — combining smart technology with sustainable product design.
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WHO IS RECIRCLE?
Founded in 2003 in Cornwall, United Kingdom, circular&co began with a simple yet powerful idea: products should never create waste. The company pioneered the first reusable coffee cup made from recycled paper cups — closing the loop in one elegant, functional design.
Over the years, circular&co has grown into one of Europe’s leading innovators in circular product design. Their collection now spans reusable cups, bottles, and household items — all made from responsibly sourced, recycled materials and fully recyclable after years of use.
With a strong belief in “circular by design,” circular&co inspires businesses and consumers alike to rethink their impact. Every product demonstrates that sustainability and great design can coexist — practical, durable, and truly circular.
Today, circular&co partners with organizations worldwide to accelerate reuse adoption, build take-back systems, and move toward a future where nothing is wasted.